AI & Marketing Glossary
Definitions of key terms used in AI and digital marketing.
C
- Core Web Vitals
- Google's set of performance metrics — LCP (loading), CLS (visual stability), and INP (interactivity) — used as ranking signals.
E
- E-E-A-T
- Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality evaluation signals for ranking web content.
G
- GEO
- Generative Engine Optimization — techniques to make content discoverable and citable by AI search engines such as ChatGPT, Perplexity, and Gemini.
H
- Hub-and-Spoke
- A content architecture where a central hub page covers a broad topic and links to cluster (spoke) pages covering subtopics in depth.
L
- LLM
- Large Language Model — an AI model trained on large datasets of text to understand and generate human language (e.g., GPT-4, Claude, Gemini).
P
- Programmatic SEO
- Creating large numbers of SEO-optimized pages automatically from structured data templates to target long-tail keywords at scale.
- Prompt Engineering
- The practice of crafting precise instructions (prompts) to guide AI language models toward producing high-quality, relevant outputs.
S
- Schema Markup
- Structured data in JSON-LD format embedded in web pages to help search engines understand content (Article, FAQ, HowTo, etc.).